As more and more people settle in the Golden State, the demand for rental units grows. At Lewis Careers, we have two goals. The second is to help people just like you start their careers in real estate! Are you ready to start something new? Do you want to begin your career in the bustling business of real estate? Read on for 7 reasons why a leasing consultant position might be the perfect fit for you!
If customer service is your passion, you may enjoy the role of being a Leasing Consultant! Leasing consultants are some of the first people new tenants talk to. A Leasing Consultant does a lot of communicating! If you have strong communication skills, you will be able to navigate these resident meetings and conversations with ease.
It will be up to you to take something complicated like a lease and make it understandable to tenants of all backgrounds and renting experiences. The better you are at communicating, the more tenants will feel at ease when they need to come to you with other issues down the road. What is a good closing ratio? A good closing ratio is dependent on the number of prospective renters, tours, property location, seasonality, current vacancies, and signed leases.
Like closing ratios, a good leasing ratio is based on factors that are unique to your property. To calculate your leasing ratio, we recommend working directly with your property manager. Goal setting — Setting goals is another metric unique to each leasing agent and often established every quarter with their managers. Goal setting empowers you to plan for your career as a leasing agent , track improvements or changes, and better seize growth opportunities when they arise. Have you ever tried to put a square peg in a round hole?
The same concept applies to anything in the real estate arena, specifically to property management tech and leasing consultant tools. Be proactive as you can be when it comes to your renters. The How: Organizational and time management — Tools to help you keep track of all things renter-related. Some folks elect to use a project management tool, whereas others lean toward the pen-and-paper route.
Ultimately, the choice is yours. Hot tip — To stay at the top of your game, you need to highlight your best angles and unique selling points. Consider what makes your property unique. Is it in-unit laundry? By leveraging these advantages, you can market your property and close the deal faster than the competition. The Who and When: Communication — Last but not least, having a solid set of communication skills is critical. Meaning you may need to expand your toolkit outside of in-person communication or standard phone calls.
Hot tip — We recommend choosing one or two platforms and sticking with those; otherwise, you risk option-overwhelming yourself and the renter. A successful leasing agent possesses core communication, project management, and people skills at the end of the day. Your ability to interact with renters, answer questions, and follow up as well as follow-through ultimately ladders up into successful performance metrics. Monique Seitz-Davis, also known as Moe, is a senior writer at Rhino.
Not sure where you start? Before the COVID pandemic, we mentioned how you should become a member of your local apartment association. And to not just join though, become an active member — which you can still do virtually!
Attend classes virtually, join commitments, attend virtual events, and more. There are countless ways your local apartment association can be the place to make relationships that will help you propel your leasing career to the next level. Nothing is changing faster than technology and the new technology is typically there to make your life or the life of your prospective residents easier. Staying up-to-date on the latest multifamily technology is more important than ever.
Sign up for and read multifamily specific newsletters and publication, but also look outside the industry for technology that may be applied in your leasing world as well.
When it comes to skills that will make a leasing agent successful, nothing is more important than proactive and persistent follow up.
Proactively following up with inbound leads or active prospects will not only show them that you care and are there to help, but will help you have better clarity into where they are at in the leasing process. Struggling with a slow prospect who is scared to pull the trigger? Leasing is hard…persistence and perseverance pays off though.
Leasing agents need to want to compete and, more importantly, need to want to win. The last few points have been very active and forceful skills. Persistence and competitiveness are of the utmost importance, but will do more harm than good if a leasing agent is unable to also be a good listener.
Actively listening to what a prospective resident wants, before going straight into selling them on the community, will not only save time during the process, but will make that prospect feel valued. Listening first and actually listening with the intent of processing the information being provided in the conversation, not just listening to respond, will pay dividends in the long run. Working at a multifamily community is no easy task. If you can position yourself as an active and effective problem solver from the team versus shying away from conflict or tense situations, it will not only elevate your success leasing, but will also help you stand out as an invaluable part of the team.
Even if you are proficient with all of the above skillsets and are an absolute rockstar of a leasing agent, nobody is perfect.
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