How should i price my artwork

That can be hard to explain to a potential buyer and could put them off. Linear inch pricing is a lot simpler to follow. Pricing your work consistently comes with a wealth of benefits.

It allows you to build credibility and establish an excellent reputation among buyers and collectors. Buyers like understanding how art is priced. Want to Know More? Check out Why it Pays to Price Consistently. Back to Blog. Share This Article facebook twitter linkedin email. Whilst it is of course important to price your artworks on their own merit, it is incredibly important to consider what's going on in the world of art around you:. Still need help? Contact Us Contact Us. How should I price my artworks?

Some artists price artwork based only on size, either by the square inch or the perimeter. This is easy to explain to buyers, and certainly makes sense if you spend less time on smaller work. Even if your smaller works take every bit the time and effort of your larger ones, buyers expect to see lower prices for smaller sizes by the same artist. Depending on the medium you work in, you may have other things to take into account.

Read more about selling editions. Jewelry and Sculpture: You can still use the time and materials formula, but materials will probably be more of a factor. Be sure to keep track of what goes into each piece! Be sure to keep records of the art you sell! You can use them to back up the prices you quote and when making decisions about raising prices see below. That can be hard to explain to buyers, though, and is best avoided.

Remember what we said at the beginning of this post? That your work has value? Raising prices by 10 to 20 percent is a good starting point. Was this post helpful? Make sure you or your gallery are putting effort into promotion before you blame your prices. See below for some tips on spreading the word. However, keep an eye on comparable artists same medium, size, place in career, etc. In general, your prices should only go up over time slowly.

Setting a price is only step one! Improve your sales with a healthy dose of self-promotion. That can throw them off inquiring altogether! Once you have an idea of the ideal range your artwork should be priced based on comparable artists in your market, see if you can come up with a formula that you can use that will get you within this range.

At the very least, your formula should cover the cost of any materials you use, and an hourly wage. There are so many amazing opportunities for artists who make commissioned work. But you want to make sure your commission prices are in line with others in your market. Having a formula that you can refer to for commission prices is super-handy because you can scale your price depending on the complexity of the piece, and it will be easy for your client to understand how you arrived at that price.

Even if you get gallery representation, you may still sell some original work, prints, or commissions directly to customers through your store. If you do sell through a gallery, your online store prices should be in line with those gallery prices. Your art commission prices situate you in a certain part of the market. How can you leverage your pricing strategy? When deciding how to price artwork, you might be tempted to go as high as possible.

Instead, think of this as a long game. Start out by pricing your work based on these guidelines, and remember that you can always inch your prices up, within reason. This way, you have a better chance of gaining the reputation necessary to justify those higher prices,. Having a great online art portfolio is a super important tool for any artist.

By showing your artwork in an online portfolio, you give people a way to discover you, keep up with your latest work, and also get to know a little bit more about you and your accolades.